Google my business optimization 20198/28/2023 ![]() ![]() It is important to understand that optimizing your Google My Business account alone may not get you the results you are looking for. Knowing how your customers interact with your business can be useful as you grow your company. Google also provides other details about your customers, such as when they visit your website, call you, or view your photos. You can also find out where people are finding your business, such as through Search or Maps.ģ21 Web Marketing Monthly User Data For Map & Search Listings GMB is equipped with analytical data that can tell you how customers are finding your listing, where they find you, and what actions they are taking, such as making phone calls or looking at photos.Īnalytical data provides businesses with valuable insight through reports that detail the number of direct, discovery, and total searches. With advancements in technology, it has never been easier to keep tabs on your listing. This feedback can help increase your visibility in SERPs and provide users with helpful information about your business from fellow consumers. Through your GMB listing, customers have the opportunity to leave feedback. Respond appropriately to customer reviews.For example, if you are a bakery business, upload photos of your best cakes and baked goods. Add photos that accurately portray your business.Be sure to keep your hours of operation updated, including during holidays. Customers want to know when you are open and when you are not. Update operating hours for your business.Similar to traditional SEO, local SEO can be achieved by adding keywords and phrases that are related to your business and location. Your business is more likely to show up higher in the search engine result pages (SERPs) if your business listing is more detailed. Provide complete data about your business.There are several things you can do to boost optimization: To fully optimize your Google My Business listing, take advantage of the various tools and resources available to you. Google My Business Verification Options Optimizing Your Google My Business Account Note that your business details will not be displayed until you are verified. Verification details are mailed to the business address you submitted. One of the easiest ways to verify your GMB listing is through mail. Verifying your listing is a step towards claiming ownership of the business online and can increase the performance of your listing. ![]() If you have a brick-and-mortar business that serves customers, also select the box that states that your business location is staffed and is open to customers during published business hours.Īfter submitting your service area business details, you will need to verify your listing. You can then set up your service area by entering the cities or zip codes that your business services. Next, click the “Address” section and select “Yes” where it asks if you deliver goods or services to customers. Click on “Manage Location” and choose Info from the menu. To add to or change the service-area details for your business, simply sign into your account and select “card view.” If your business delivers to local consumers, you will need to make the necessary modifications to show this. This will make it easy for people to find you. Also choose a business category that best describes your business. Make sure all boxes are filled in, especially important details like business name, address, and phone number. Start By Searching For Your Business Name Once claimed, you can review and modify any information on the page to ensure that it is up to date and accurate. Does A Google My Business Account Exist?īefore creating a new Google My Business account, perform a search to see if a GMB listing already exists for your business. This article will help you understand how to optimize Google My Business to really leverage a location-based strategy and help gain local exposure for your brand. While it takes just a few moments to create a Google My Business account, you do not want to rush through the process. When you create a listing for your business, a Google Maps location is generated that allows consumers to easily locate your local business by performing a basic Google search. ![]() Google My Business is free, easy to use, and helps businesses better control their online presence across Google, including Maps and Search. By establishing a listing for your business on Google, you can put your company in front of people who are searching for products and services you offer. Google My Business Listing For 321 Web MarketingHaving a fully-optimized Google My Business (GMB) listing is key for local SEO success. ![]()
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